• Starbucks Odyssey, the coffee company’s Web3 loyalty program, released its first limited edition non-fungible tokens (NFT), called “Stamps.”
• The 2,000-item “Siren Collection” was priced at $100 and allowed members to buy up to two stamps each.
• Despite technical issues, the collection sold out in 18 minutes with secondary sales quickly soaring.
Starbucks Odyssey Launches NFT ‘Stamp’ Collection
Starbucks Odyssey, the rewards program currently in beta, released its first limited edition non-fungible token (NFT) drop called “The Siren Collection.” Members of Starbucks Odyssey were able to purchase up to two “Stamps” from an edition of 2,000 featuring the brand’s iconic siren for $100 each.
Technical Issues In Launch
Despite the interest in purchasing Stamps from The Siren Collection however, launch was not without issues. Members of the Starbucks Odyssey Discord group reported problems accessing the site and error messages due to high traffic on the website.
Sellout & Secondary Sales Soar
Despite these issues however, The Siren Collection sold out in 18 minutes and secondary selling prices quickly soared past the initial $100 price tag. As of this update, Stamps have already been resold for more than $550 each.
Rewards Program Benefits
The reward program allows members to complete activities such as quizzes and in-store purchases for a chance to earn Stamps which can be collected or resold on Nifty Gateway. It is unclear what other types of NFTs will be included as part of future rewards programs from Starbucks Odyssey.
Despite technical difficulties at launch time, The Siren Collection from Starbucks Odyssey has already proven to be a popular choice among loyal customers looking for ways to show their appreciation for their favorite coffee shop by collecting digital memorabilia that can also be exchanged through a marketplace platform like Nifty Gateway.