CFP: Special issue on transforming audiences and transforming media management (deadline extended)


COST Action ISO906, "Transforming Audiences, Transforming Societies"

- Working Group 2 -

Budapest Management Review - Special issue COST IS0906
FALL 2013

Transforming audiences and transforming media management…
How to manage media companies when audiences are under transformation?

Guest Editors: Mihály Gálik and Nóra Nyir?

Within the Cost Action IS0906, Transforming Audiences, Transforming Societies,
Working Group 2 focuses on audience interactivity and participation. Cross media production and audience involvement belong to the main areas of interest, topics include, among others, the changing role of audiences influencing the management of media companies; media uses, appropriations that are challenging cross media production processes; trends of audience fragmentation and disappearing audience. The general trends of audience transformation are influencing the management and economics of media companies (including public and private media organizations) and it has to be understood and part of the academic research as well. On the other hand participating audiences are changing media market value chain; co-creators, produsers and prosumers as audiences appear, so the special focus on participation in managerial context is emphasized as well. We are facing organizational challenges in media companies in the era of transforming / disappearing / changing audiences. The usage of audience data and metrics beside traditional audience measurement information has to be handled and renewed; methodological innovations in audience research in use of better media / marketing management became crucial. There is a need to highlight and study the strategies of media companies when audiences become actors.

The special issue wants to give room for audience focused studies connected to media management literature. The first and wider aim is to have a general focus on audience transformation and media management, besides providing place and time to studies and articles with more targeted focus on audience participation and its effect on media management issues. Both theoretical and empirical papers are welcome if they provide managerial implications on audience transformation, participation and challenges of media market players in the era of mediatized public audience. Editors seek for contributions from academics in social sciences and the humanities, as well, drawing particular attention to social aspects of audience transformation, involvement and participation.

We invite submissions on the following themes:

" How does audience transformation affect the organizational structure of mass media companies? Are there well-defined benchmarks available? Has academic research identified best practices in this field?
" Do new value chain models emerge reflecting to cross-media production and audience participation? If they do, what makes the difference compared to traditional value chain models?
" What to do when audience is gradually disappearing? Is the 3C model a remedy for newspaper and magazine publishing companies to survive?
" What are the main cross media products and services available to the audience? What are the main products and services focusing on audience activity and participation?
" What are the specific consequences of audience participation on media management, media economics and so on media organizations?
" Is the transformation and participation phenomenon of audiences affecting the public and private media organizations in a different way?
" How are audiences participating in the value creation of media companies? Do they really produce or mean extra profit?
" New media, new audiences, new audience measurement? In relation with the special issue on Audience Research and Media Management of the International Journal on Media Management, what kind of managerial implications can be concluded and how it relates to the reality of media managers?
" How are the audience transformation trends and the participatory audience influencing the media regulations, and media policy?

Important Dates:

Abstracts (600-800 words and to include author's professional status and institutional
affiliation) submission: January 31st 2013
Notifications of abstract acceptance: 10th February 2013
Full manuscript submission: 30th March 2013
Reviews by guest editors: 15th May 2013
Revised papers submission (for reviewers): 15th June 2013
Notification of acceptance after reviews: 30th August 2013
Final papers submission: 20th September 2013
Appearance: November 2013
Submissions (abstracts and full manuscripts), in English, should be sent electronically as Word documents (Times New Roman, font size 12, line spaced 1,5) to Mihály Gálik (email: and Nóra Nyir? (email:

Final manuscripts should include an abstract of max. 200 words, with a suggested target of 5000-5500 words (including notes and references) and include 5-8 key words. At the bottom of he first page the authors should indicate their position, affiliation and e-mail address, and acknowledgement if applicable. Please do not use footnotes if necessary use endnotes! In the text use bold or italic fonts, but do not use underlined text. We ask to attach the figures and tables on separate pages at the end of the manuscript with numbering and title, and indicate clearly in the text their placement (eg. "Please put Table 1. here!). For references and bibliogrhapy should follow Harvard style, eg.:

(Veress, 1999)
(Prahalad - Hamel, 1990: 85.)

Porter, M. E. (1980): Competitive Strategy; New York: The Free Press.
Prahalad, C. K. - Hamel, G. (1990): The Core Competence of the Corporation; Harvard Business Review, május-június, 79-91. o.

If you have any queries regarding the suitability of your potential contribution or any other inquiries, please contact the guest editors:

Mihály Gálik
Nóra Nyir?

Budapest Management Review
"Vezetéstudomány" (Budapest Management Review) is Hungary's leading periodical in its field, published by Corvinus School of Management.
Articles of BMR are available at
" EBSCO Academic Search Complete:
" ISI Emerging Markets: